One of the top SEO trends of 2020 is to include video content in your strategy. Video marketing has the power to make your customers stay tuned with the content it displays. Did you know 90% of the best-performing videos on YouTube have custom thumbnails? So it’s important to create visually interesting thumbnails to attract more viewers and increase watch time.
Find out what video marketing trends you need to be aware of for 2020 in order to better shape your digital marketing strategy and deliver quality traffic.
Interesting Facts about Generating Video for Business
Did you know?
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
52% of consumers say that watching product videos makes them more confident in online purchase decisions.
72% of businesses say video has improved their conversion rate.
70% of consumers say that they have shared a brand’s video.
How Video Marketing Works?
The SEO optimized videos promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated when it comes to DIY project. So, it is essential to hire SEO experts. They will also monitor various metrics and track customer engagement.
Benefits of Video Marketing
The benefits of video marketing are more and more. Among that few of the benefits are listed below.
- After watching a video, customers are 64-85% more likely to make a purchase.
- Four times as many customers would prefer to watch a product video, than read a product description.
- Email subject lines that include the word “video” see a 19% increase in open rates, and a 65% boost in click-throughs.
- Customers love video, which means good video marketing can attract new visitors.
- Videos boost information retention.
- Video is an SEO gold mine, helping build backlinks to your site, boosting likes and shares, and driving traffic to your site.
- Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand.
Video Marketing Strategy
- Keep it short
- Tell your stories
- Allocate resources
Shortly, hire one of the best SEO Company who offers effective and affordable SEO services.
The Bottom Line
Want to implement video into your digital marketing strategy but don’t know how? Contact the best SEO experts and hire them for effective SEO package that include video marketing. To know the SEO prices, visit https://www.topseosydney.com.au/