Time for a Website Makeover – Web Design Standards to Embrace in 2021

Web Design Standards to Embrace in 2021

Technology evolves fast, and so does web design. Web design elements that were introduced a few years ago are not as relevant today. To get consistent traffic and conversions, it is necessary that your website adapts to the latest trends and standards of web design in Sydney. A good website not just looks great, but is also functional and easy to use. Here are the latest web design standards you should adopt in 2021.

Personalised Content:

Websites that implement this standard will deliver personalised content to its visitors based on browsing history, geolocation, and their preferences and interests. Every time you visit a website, the content will be updated/customised for you. This is known as dynamic content.

Personalised content is more suitable for e-commerce websites that can display products based on past orders, browsing history, and items added to your wishlist. Delivering customised content to visitors increases the chances of conversions.

Lazy Loading:

If your website is resource intensive with too many graphics, videos, or third-party integrations, the performance gets significantly dropped and hurts your SEO as a result. This is where lazy loading can be helpful. Lazy loading isn’t exactly brand new, however top websites have been using it recently with the intention to improve page speed or loading times.

Downloading the entire webpage content all at once simply wastes resources and time, and visitors will end up getting frustrated. But with lazy loading integrated to your web design in Sydney, your browser will display content only when you are about to see it, thereby maintaining site speed and performance.

Human-Like Chatbots:

Chat bots have been popular in the recent times, and it still remains relevant in 2021. With advancements in technology, artificial intelligence, and machine learning, chatbots are expected to provide human-like interactions and assist customers better in fulfilling their requirements. For instance, chatbots can help with shopping by letting customers know about the availability of a product. This is also time saving and convenient for your business’ customer service team too.

VR & AR:

Several businesses are deploying Virtual Reality (VR) and Augmented Reality (AR) features on their websites for a delightful user experience. This allows customers to make better buying decisions. When looking for products such as furniture, visitors can use their on-device camera to see how a sofa or table would look like in their room.

Website Load Time is Important:

Web design trends may come and go, but what always remain significant is quick loading times of your webpages. Studies reveal that a customer would leave a website if takes more than 3 seconds to load. This is why you should always create the best website design in Sydney featuring optimal page load speed. Page speed is always a huge factor when it comes to ranking in SERPs.

Upgrade your website using the latest web design standards with the assistance of a web design agency. Reach out to the experts to know about the website design Sydney prices, or for any other queries.

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