Content Marketing is one of the most important factors in driving traffic to your website, whether it’s your own company site or you have content that you’re trying to promote. A few big content marketing trends are changing the way people approach Sydney SEO and will continue to do so in the future, which means you need to stay on top of them or risk falling behind as your competitors surge ahead with increased traffic and conversions.
There are a lot of factors that contribute to the effectiveness of content marketing, including relevance, keywords, ease of readability, and more. In order to drive traffic to your website, you must create high-quality content that people want to read and share. This includes making sure your content has the right keywords in order to generate traffic from search engines and online searches. In order to help businesses better understand how to best optimise their content for SEO, we’ve compiled this list of the 7 biggest content marketing trends driving more traffic in 2022 and beyond.
Focus on Producing Top-notch Content
The more time you spend on producing high-quality content, and polishing it until it shines, the more likely you are to drive traffic. And that’s what SEO is all about – providing search engines with a ton of high-quality content that keeps people coming back for more. Google wants their users to be happy, and if they enjoy your content enough, they will link back to it from their homepage. From there, you can then get even more visitors. It’s a win-win situation!
Update and Improve Your Social Media Profiles
Before you can build a social media presence, you need to have an online identity. Make sure your business’s Facebook page, Twitter profile and LinkedIn page are up-to-date and fully optimised. If you want to take things a step further, hire a social media consultant or an SEO company in Sydney who can help optimise these pages with keywords and design them so they rank highly in search results.
Once your profiles are all set up, spend some time each week posting relevant content and engaging with followers. The more active you are, the more people will be exposed to your brand – even if it isn’t at first glance.
Engage in Guest Blogging Opportunities
Guest blogging is an excellent way to bring in new leads. By establishing yourself as a thought leader, you can get links from other popular sites, which will send your traffic through the roof. If you’re a small business owner with a relevant product or service, reach out to bloggers that write about similar topics and offer yourself as a guest blogger on their site.
Guest blogging is a viable way to get your content in front of new audiences. Look for opportunities that include your keyword phrases, but don’t be tempted to overdo it. An excessive number of low-quality guest blogs will devalue you and your business rather than boost traffic; instead, look for opportunities that have a solid chance of driving high-quality, engaged traffic back to your website.
Focus on Video Content
In today’s online landscape, video content is king. According to recent research data, 4 out of 5 consumers find video helpful when making purchasing decisions. In fact, 76% of people would rather watch a video about a product than read about it. And with more and more people watching videos on their mobile devices, you can bet that marketers will start producing even more video content in 2022. If you want your content marketing strategy to be successful next year, focus on including lots of quality video content throughout your plan.
Video Search Optimised Content
It’s a rising trend but it’s been around for years. Video is well known as one of Google’s favourite mediums so if you want more traffic, videos are a must! Whether it be on your homepage or embedded in other articles, there are many ways of implementing video into your content strategy. Don’t know where to start? Talk to the best SEO consultants Sydney now.
According to a recent survey, 94% of people who bought an item after seeing it on social media say that content was tailored for them. Personalising content is beneficial for online businesses because it helps you cater your messaging and products to each person’s specific needs and preferences. Sydney SEO consultants are increasingly focusing on providing websites with personalised experiences in order to improve sales conversions and boost brand engagement.
In recent years, Google has made a big push towards understanding what you want, not just providing you with general search results. Personalisation is now at every level of search – from how information is displayed in your search results, to individual SERP features like Knowledge Graph and local services like Google My Business. It’s clear that Google’s focus is on being more personal – making it easier for users to find answers tailored specifically to them.
Featured snippets are showing up more and more in search results. Featured snippets appear like a normal search result, but with a summary box providing context. As an example, when you look for specific types of businesses on Google—restaurants in Sydney, coffee shops in Melbourne—you might see these type of featured snippets. Because they look so much like regular organic listings, they can help your business stand out from competitors and drive traffic to your site if you’re featured. How do you get a featured snippet? The best way is by creating comprehensive content that includes answers people would look for as search queries!
Implement these content marketing trends now and gain more traffic to your website.