How would you increase traffic to your website within 2 weeks or 12 days? It’s not an easy question! Optimising your website to get more traffic can be difficult, especially with all of the ever-changing algorithms. As search engine evolves, it’s more and more important to keep your website content fresh and neatly optimised.
The trick with SEO isn’t just to do quick fixes to get a handful of your pages to rank. Good SEO is all about refining your strategy overtime by using sustainable and proven best practices. The SEO service providers from Sydney teamed up to bring you the perfect planner for boosting your SEO game. This write-up will help you create better websites in just 12 days. With one tip per day for 12 days, you’ll be ranking higher in search in no time!
Day #1 – Optimise Your Title and Description
The title should be short and concise. It impacts your ranking for keywords. Your Meta description should accurately describe the content your page offers.
Day #2 – Use Alt Attributes To Optimise Images
Using ALT text to describe your images is so important, as it allows search engines to understand the image content. Alt text also allows visually impaired users who use text-to-speech software to access web content.
Day #3 – Identify and Rectify Broken Links
If search engines find too many 404 errors on your website, they take it as a sign that your website is not properly maintained. Make sure to periodically check for any broken links on your website.
Day #4 – Standardise Your URL Structure
The URLs on your website are like signposts to the content your users want to access. Creating a positive user experience helps reduce bounce rates and increases dwell time.
Day #5 – Use Anchor Texts to Increase Relevance
Anchor texts describe a link in detail and inform the user about what to expect from the link. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword.
Day #6 – Do Your Keyword Research
Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identify what kinds of content users are looking for on any given topic.
Day #7 – Improve Your Site’s Loading Speed & Optimise Your Site for Mobile Users
A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings.
Over 70% of users visit websites on mobile. What does this mean for you? Every site page should be optimised for mobile.
Day #8 – Create Unique H1 Tags
Headlines on your website give the content an organised structure, and encourage user to read on. Headlines are marked with h-tags in the HTML source code.
Day #9 – Post Fresh, Unique and Interesting Content
There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats — blog posts, site pages, webinars, videos, etc.
Day #10 – Internationalise Your Website
Is your website available in different languages or country version? Wow, Great! This improves usability since users are immediately redirected to the desired version in the SERPs.
Day #11 – Optimise Your Website for Local Search
A Google study showed that more than 80% of users search stores and local service providers online before visiting them. The online visit is a basis for more customers and more sales.
Day #12 – Monitor Your Progress
There are tons of tools available online for assessing the success of your website. Make sure you also use the free options to monitor and analyse traffic on your website.
Over the past 12 days, you have optimised your website step-by-step by applying the above mentioned SEO tactics. The SEO experts in Sydney says that “With all the above given tips, you are now on your way to “Get More Traffic, and Sales”