PPC stands for Pay-per-click, a platform for online marketing where the advertiser is entitled to pay the search engine a sum of the fee each time the ad gets a clicked.
In this era of digital marketing, PPC has proved its worth of being one of the best platforms for online advertising. It has rapidly evolved itself into the digital advertising channel and has become a significant part in the success of online businesses. So, all you have to do is, contact the right PPC agency, and make a big move.
Use Your PPC Data to Benefit Your SEO
Adwords in Sydney offers several benefits that can help your brand grow very quickly online. Along with targeting keywords in your SEO campaign, go ahead and test them via PPC.
Results Are Almost Instant
PPC can deliver results (and ROI) almost instantly and build out a PPC campaign and see traffic, conversions and revenue just hours later.
If you see that you are spending $2,000 per week on PPC and it is delivering $5,000 in revenue you can increase your spend and logic tells you that your return should stay fairly consistent.
Precise Targeting Options
Do you want to target consumers in a specific area at a specific time? That isn’t a problem with PPC. Imagine if you are running a flower shop, and wanted to only target local users within 1 9 to 10 miles from 9:00 AM to 6:00 PM. Well, that is possible with pay per click ads. You can also use call-only PPC ads to drive phone calls to your business. This option only charges you when the individual clicks to call your business. There isn’t an option for them to visit your website when this campaign option is selected.
Have 100% Control over Your Budget
Most small businesses are working with a very strict budget. With PPC, you set your daily budgets and you can change that at any time. The beauty of PPC is the ability to scale.
Measurable Advertising Dollars
Since you are only paying when someone clicks your ad you know where every single advertising dollar goes. You can set conversion goals within your PPC campaign and you will know exactly how much money you are paying on average for each conversion, whether they are sales, leads, newsletter subscribers or phone calls.
Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. Planning to inversing at Google adwords? Contact Top SEO Sydney, and hire the PPC agency to run the powerful PPC campaign!