If you are running a website, you would already know that driving more traffic is important. One of the aspects that has to be brought down when it comes to traffic stats is the Bounce Rate.
Bounce rate refers to the percentage of visitors who visit your website and then leaves without heading to the second page. Higher bounce rates will not do good to your website. The longer a user stays on your website, the higher are the chances that they become a subscriber or a customer. Here are 5 tips from SEO experts in Sydney to improve the bounce rate of your website:
Produce Content Periodically:
One of the best ways to keep the users engaged and stay longer on your website is to produce content on a periodic basis. The content you create should also be enticing enough to generate more traffic to your website. When users find your content interesting, and as you continue to create similar content, they will stick around, thus becoming a subscriber or customer.
Include Images and Videos:
Adding attractive images and videos is another way of improving bounce rate, as per the SEO experts in Sydney. Several users would find the content unappealing when it includes just plain text. Large, high quality images will bring the attention of users while keeping the website simple and easy to navigate.
Increase Website Speed:
Website speed is an important factor when it comes to bounce rate and SEO in Sydney. Mobile website visitors do not wait more than three seconds for a website to load, according to Google. Keeping users waiting for your webpage to load will result in the increase of bounce rate. You could check your website speed using tools such as Google PageSpeed Insights or anything else of your choice.
Focus on Abandoning Visitors:
A majority of visitors who leave a website will never return. This means losing several potential leads and customers for your business. The best way to prevent this situation is by letting users stay longer on the website by executing exit-intent popups. Exit-intent popups has the ability to track when the user is about to leave a website and send a message right before the webpage is closed on the browser.
Split test everything when you want to improve your bounce rate. See what is working and what is not. Split test on every element of the website, even on something as simple as the colour of the navigation icons. It might also have to do with the font used on your website. Don’t skip on anything and see if any changes you make brings an improvement in the bounce rate.
These are some of the most useful techniques that will improve bounce rate and traffic to your website. If you need assistance on this regard, get in touch with an SEO company in Sydney who has the expertise in enhancing the bounce rate of any website.