Google Ads is a great way to generate ROI for your business. Google is making every effort to match those needs to cater to the rapidly changing consumer behaviour and the PPC tactics. But, the strategies that might have worked once, might not work now, as changes can happen at the blink of your eye. Just like developing a seamlessly optimising a post-click landing page, there is an approach to create high-converting and low CPC ads campaigns. Here are a few of the best practices suggested by the experts from Adwords agency Sydney, so that you can start off without wasting your budget and reach the right audience.
- Automate Your Bidding – It is recommended to use automated bidding rules for the Google Ads, as it will save you more of your time and money. The rules section available in the Google Ads dashboard will allow you to create automated rules for optimising the account. This way you tell Google ads on how to deal with the events in your account. For busy business owners, it is incredibly time-consuming to take care of the campaign performance and adjust the bids accordingly. Most of the time, there is a chance of missing out something, which might end up in overspending. To avoid any risk, it is wise to vest the responsibility with the experts in Adwords agency Sydney, who will manage your Google ads campaign effectively.
- Location-Based Bid – Another best tip for a successful Google Ads campaign is to realise what works for your business and what does not. One way to do this is to set the location-based bid modifiers. Not every geographic location generates the same performance, to which most advertisers target only the best-selling areas and ignore the rest. Once when you have identified your most profitable locations, setting a positive bid adjustment for these locations will do well. Higher bids will help you gain more visibility, resulting in more conversions. Experts from the Google ads agency Sydney will help you optimise appropriately based on the location.
- Make a Relevant Landing Page– The main purpose of PPC Sydney is to make a sale and not just the click. A successful Google Ads campaign brings in qualified leads to the landing page. And, this relevant landing page with appropriate information must convince the prospective lead and convert them into a paying customer. For this, you must maintain consistency between the ad copies, keywords, and optimise the landing pages to improve the click-through and conversion rates while bringing down the cost per click. This means, your campaign should be able to make more money while safeguarding your budget and drive more customers.
Are you a business owner, who is looking to set up, monitor and tweak the PPC Ad campaign through Google Ads, Bing, Facebook, Instagram or any other PPC Ads? No Worries, the experts from Google ads agency Sydney can help you which type of advertising would best suit your business, and help you reach your business goals.