The holiday season is just around the corner! It’s the time of cheer and celebration. For businesses, it’s the perfect opportunity to increase their sales and create a great impact on the bottom line. So, it’s crucial to stay ahead of the curve by utilising cutting-edge tools to maximise the potential of your holiday campaigns. To help businesses make the most of the upcoming holiday season, Google has announced exciting new features and insights to make your holiday sales soar higher than ever. If you are a business owner new to digital marketing, get in touch with SEO experts or a leading digital marketing agency in Sydney to employ all these useful features and elevate the performance of your holiday campaigns.
New Customer Acquisition with High-Value Optimisation
If you are using online sales goals for Performance Max Campaigns, this groundbreaking new feature allows you to kickstart the festive season by helping you redefine customer targeting. This is helpful for businesses hoping to gain and convert high-value customers through holiday campaigns. Using advanced machine-learning algorithms, Google Ads will identify potential customers with a higher likelihood of making valuable purchases, which enables you to strategically target ad campaigns and boost your holiday sales and revenue. SEO consultants can contact the Google account team to get more details.
‘Pickup Later’ Annotations to Enhance the Shopping Experience
In this online shopping era, ‘convenience’ is always ‘King.’ ‘Pickup Later’ annotations by Google allow your customers to purchase products online and pick them up later from your physical store. This unique mix of online convenience and in-store availability helps modern shoppers value both their online and traditional shopping experiences.
Performance Max for Store Goals
The Performance Max for Store Goals is a holiday miracle for businesses with physical stores. This unique feature allows you to customise your ads for in-store visits and conversion actions. It also makes it easier for businesses to promote stores across Google’s largest properties, including the Google Search Network, Maps, YouTube, Gmail, and the Google Display Network. This enables your customers to engage with your online offerings while also encouraging them to walk through your stores.
New Local Store Unit Ad Format to Enhance Local Presence
According to SEO Sydney experts, the new local store unit ad format is primarily focused on increasing foot traffic to physical store locations. This ad feature allows you to display essential information such as operating hours, location, directions, products that are in-stock, out-of-stock, and more. This makes the holiday shopping experience more convenient and enjoyable for local customers.
Supercharging the Product Pages with Detailed Insights
Google Ads has announced more detailed insights for the product pages to ensure they shine brighter this holiday season. With access to crucial information about product issues such as out-of-stock inventory, high bidding targets, or missing feed information, you can optimise your product pages for maximum conversions. This also helps customers find accurate and up-to-date information, which allows them to shop hassle-free while also increasing the reliability of your business.
Performance Tab in Merchant Centre – In-depth Performance Insights
The new performance tab in Merchant Centre allows businesses to better understand their product performance. This new feature provides a detailed view of product data that helps businesses identify their top-performing products and areas that require improvement. You can also get an overview of popular-now, trending up, and trending down products, brands, and categories. With all this information, you can make data-driven decisions that increases the effectiveness of your holiday marketing strategy.
One-click Experiments
Do you want to refine your holiday strategy? Experimentation is the key! Google Ad’s new one-click experiment helps you to set up experiments to test different ad variations, targeting options, and bidding strategies. This helps you to find out what works best for your audience and allows you to optimise your strategy for maximum impact.
Special Annotations to Highlight Deals and Shipping Offers
The holiday season is all about special deals and offers. In order to make these special offers and deals reach your target audience, Google uses special annotations that highlight product cost, colour, size, fulfilment speed, offers, product ratings, trusted store badge, and deals within your product listings. These annotations are exclusively designed to draw special attention to enticing offers and promotions that encourage customers to take the necessary steps to avail them. By showcasing these offers, businesses can drive more conversions and improve holiday sales.
Asset Library to Build Your Own Video
Everything is visual these days, and video ads are not an exception! Did you know video ads are a powerful tool to engage your audience? According to Google’s data, there is a 12% increase in conversions for advertisers who included at least one video in their Performance Max Campaigns. To help businesses create compelling video content for ads, Google has introduced the Build You Own Video feature on Asset Library. This feature allows you to create engaging and interesting videos using pre-designed templates and customisable elements. It uses images from your product feed to help improve the quality and relevance of the auto-generated videos. With these easy tools in Asset Library, you can easily create video ads that resonate with your target audience and boost holiday sales.
3D Visuals
3D representations of your products allow customers to virtually spin, zoom, and interact with your offerings from every angle. Google Ads takes 3D visual steps further through Merchant Centre, where businesses can provide their own 3D image assets, which ensures that your products take centre stage in Search results. Integrating 3D visuals into your holiday campaigns helps you connect with your customers and boost sales. Work with the best SEO company in Sydney to get the most out of this feature.
Wrapping Up
Google Ads has unveiled several unique new features and insights that are focused on transforming holiday campaigns for businesses of all sizes. Whether you are a business owner or a Google ads agency, leveraging the benefits of these updates can elevate your holiday marketing efforts. Moreover, these updates and insights allow you to experiment with new strategies and run impactful holiday campaigns that drive more traffic and sales.
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