SEO Tactics to Thrive During a Crisis

The entire world is experiencing a transformation due to COVID 19. Many businesses are facing standstill, due to this economic down time. Even most people are affected negatively at their personal and professional level. So, it is important to plan your short and long term goals and make necessary changes to your marketing strategy. At […]

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How Do I Optimise my Business to Rank for ‘Near Me’ Searches?

How Do I Optimise my Business to Rank for ‘Near Me’ Searches?

About 100 billion searches happen on Google every month, and most of these search queries happen on the mobile phones. However, one of the best features of Google is its search competence to recognise the nearby locals with its “near me” query. After all, Google can easily locate your mobile device’s location! Whether you’re looking […]

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Google Medic

Is Google Bringing in Free Listings into Its Shopping Results?

After 8 years, Google is preparing for a major change to the Google Shopping platform, by allowing the retail business owners who are selling products online to list their products for free. Usually, a business owner must pay for ad placement on Google shopping for their e-commerce management. But now, Google says that it will […]

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Why Are Local Citations Important?

Why Are Local Citations Important?

You’re a local business owner that offers a valuable service/product which everyone needs. You are doing SEO and on-page optimisation to make your website discovered. But, your business isn’t appearing for your keywords on searches and customers are barely dropping in. Or, maybe your competitors are simply out-ranking you on the SERPs, and you are […]

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Insights on Google’s Latest Featured Snippet Update

Insights on Google’s Latest Featured Snippet Update

In an effort to keep page one as clean as possible; Google recently announced a significant update on how the Featured snippets will work. This change will impact the majority of snippets, including top stories and video featured snippets. So, what is the fuss about Google’s update on featured snippets? If you own a featured […]

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Top 5 SEO Trends for Dentists, Lawyers, and Restaurants

Top 5 SEO Trends for Dentists, Lawyers, and Restaurants

SEO is essential for website owners and businesses of all sizes, including restaurants, lawyers, and dentists. SEO increases your website’s visibility in the SERPS that helps to boost the traffic to your website. Google makes changes in its algorithm every day, and it can greatly affect your websites’ search traffic for better or worse. In […]

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Want to Generate More Leads Using PPC? Apply These Techniques

Want to Generate More Leads Using PPC? Apply These Techniques

Website traffic is one of the effective ways to generate more leads. But, what could be the best possible way? There is nothing as effective as PPC advertising with Google Adwords to get more leads and increase your ROI. If you are not currently utilising PPC campaigns to generate more leads, experts recommend trying it […]

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How Important Are Backlinks?

How Important Are Backlinks?

It is no wonder that the web is growing by millions of pages every day. But, how much of this content gets organic traffic from search engines like Google? A study shows that about 94.3% of pages out of two million pages don’t get organic search traffic from search engines, especially Google. Why? You may […]

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How to Prevent Link Rot?

How to Prevent Link Rot?

After the release of Google’s Panda algorithm, most webmasters and online business owners faced glitches with their website’s SEO rankings. It is because, the algorithm was created to lower the ranks of low-quality websites and rank the websites with higher quality websites at the top. After this impact, the website owners looked out for innovative […]

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How to strategise a Better SEO for Law Firms?

How to strategise a Better SEO for Law Firms?

“96% of people seeking legal advice use a search engine and 38% of people use the Internet to find an attorney.”  – Google Are you finding it hard to generate potential leads for your legal firm? If your answer is a Yes, then it could be that your potential clients are unable to find your […]

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