4 Skills That Every Business Needs to Know in Digital Marketing

4 Skills That Every Business Needs to Know in Digital Marketing

The pandemic has resulted in the emergence of new trends in digital marketing. As the workforce continues to change, the biggest platforms have implemented major changes in order to adapt because things would definitely be different every year. In order to stand out among the competition, a leading Sydney SEO consultant recommends the following important […]

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B2B Marketing Strategies

5 B2B Marketing Strategies That Really Matter in a Post-COVID World

When Googling for business-to-business (B2B) marketing strategies, you would normally find proven things like loyalty programs, referral marketing, social media, email, PPC, SEO and many more. These strategies share common repetitive themes such as using your data, personalising and knowing the target audience. Based on some of the latest buyer trends, here are what leading […]

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3 Key Marketing Statistics to Consider in the Post-Pandemic World

3 Key Marketing Statistics to Consider in the Post-Pandemic World

At the height of the pandemic, we saw many statistics about increasing growth rates as well as drastic declines as the behaviours of people quickly changed. Going through half of 2021, things seem to have stabilised with many new things that we can consider as the new normal. According to some of the best SEO […]

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4 Simple Ways to Improve Human Readability of Your SEO Content

4 Simple Ways to Improve Human Readability of Your SEO Content

When writing content for SEO purposes, there is a tendency for us to focus more on the technical side of things such as ranking for keywords. Without a doubt, this is a very effective way of generating more traffic to websites. However, we should keep in mind not to take for granted the nontechnical aspects […]

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4 Simple Steps to Boost SEO Using Google Search Console

4 Simple Steps to Boost SEO Using Google Search Console

Basically a free platform, Google Search Console is extremely useful for SEO specialists and marketers. Aside from its use in monitoring and analysing SEO performance, it is also being used to determine and fix various page performance and technical issues. The end result is a more search-engine friendly website.  People who only use Google Search […]

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5 Easy Tips on How to Start Blogs From Scratch

5 Easy Tips on How to Start Blogs From Scratch

It can be challenging to start a blog from nothing because of the many different factors to take into consideration such as the branding, web design platform and the perfect name. It can be overwhelming at first, but this is completely understandable because you have not written anything yet. However, things can be much easier […]

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5 Easy Ways to a Better Marketing Email Copywriting

5 Easy Ways to a Better Marketing Email Copywriting

Businesses can find email copywriting very important especially when they are trying to reach out to their customers and prospects. An email can serve not only as a brand’s representation but also as an opportunity to interact with its audience and accomplish some business objectives. Here are some tips from top email marketing Sydney professionals […]

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How Small Businesses Can Benefit From Affiliate Marketing

How Small Businesses Can Benefit From Affiliate Marketing

A small business has many different ways to market its services and products. In order to succeed, it has to carefully decide and be able to choose the most profitable option. In most cases, using multiple strategies is the ideal solution to boost profits and maximise resources. Popular strategies include PPC, SEO, social media and […]

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5 Key Benefits of New Google Ads Insights Page

5 Key Benefits of New Google Ads Insights Page

Over the last few months, Google has been busy updating Google Ads in order to improve the access of businesses to the platform. As part of these changes, it has launched the new Insights page. This is a welcome development because this tool uses data to deliver insights. To understand it better, here are what […]

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6 Easy Steps to Boost Video Rankings in YouTube Search

6 Easy Steps to Boost Video Rankings in YouTube Search

Google, YouTube, and other search engines are using the same basic elements in their video ranking and website algorithms. To make the process of searching more simple, the search results of Google have been integrated with the video search results of YouTube. With the help of Sydney SEO, you can easily boost your marketing by […]

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