Google has been working on mobile-first indexing for several years. Since then, Googlebot-Smartphone has been used to index the vast majority of web pages. Their previous schedule was for mobile-first indexing to be completed by March of this year.
In the interim, they’ve concluded that some of the sites that haven’t yet been indexed mobile-first are still not ready to be transferred over due to a variety of unanticipated issues they’re having. Because of these challenges, Google has decided to leave the final stages of mobile-first indexing open.
What Is Mobile-First Indexing?
Google employs the mobile version of the content for indexing and ranking, which is known as mobile-first indexing. When evaluating the relevance of a page to a user’s query in the past, the index largely used the desktop version of the page’s content. Because the majority of Google Search users currently access the service via a mobile device, Googlebot will predominantly crawl and index pages using the smartphone agent in the future. This help in the improvement of Sydney SEO.
How to Make Your Website Mobile-First Index?
- Ensure a positive user experience on both mobile and desktop.
- The quicker your website loads, the better.
- Track and monitor both mobile and desktop SERPs.
- Make sure your website takes advantage of all of the structured data mark-up options available.
- PWAs could turn out to be your new best friend.
- Consider using AMP, particularly for news and blog entries.
Check Whether the Googlebot Has Access To and Can Render Your Material
Make sure Googlebot can access and render the content and resources on your mobile page.
On both the mobile and desktop sites, use the identical Meta robots tags: When your site is enabled for mobile-first indexing, Google may fail to crawl and index your page if you use a different Meta robots tag on the mobile site (particularly the no index or no follow tags).
When a user interacts, don’t lazy-load primary content: Content that needs user involvement (such as swiping, clicking, or entering) will not be loaded by Googlebot. Make sure Google can see stuff that has been lazy-loaded.
Allow Google to crawl your files: On the mobile site, several resources have different URLs than on the desktop site. If you want Google to crawl your URLs, make sure the disallow directive isn’t preventing the URL.
Ensure That the Content on the Desktop and Mobile Versions Is Identical
Check to see if your mobile site has the same content as your desktop site: If your mobile site has less material than your desktop site, you should consider changing it so that the major content matches that of your desktop site. You can employ a different design on mobile to improve user experience (for example, shifting content into accordions or tabs); just make sure the content is the same as on the desktop site, because the mobile site accounts for nearly all indexing on your site.
On the mobile site, use the same clear and comprehensible headlines as on the desktop site.
Look Over Your Structured Data
Make sure that structured data is present on both versions of your site if you have it. Here are a few things to look into:
Ensure that the structured data on your mobile and desktop sites is the same: Start with Breadcrumb, Product, and VideoObject structured data if you have to prioritise which types you add to your mobile site.
In structured data, use the correct URLs: Ensure that URLs in structured data on mobile versions have been adjusted to mobile URLs.
Train Data Highlighter on your mobile site if you’re using it: Check the Data Highlighter dashboard for extraction issues if you use Data Highlighter to supply structured data.
How to Check For Mobile-First Indexing?
There are two ways to check for mobile-first indexing in Google Search Console: the status is displayed on the settings page and in the URL Inspection Tool. There are no changes required for websites that have already switched to mobile-first indexing. With mobile Googlebot, Google continue to crawl and index your website. It is recommend that websites who haven’t yet switched to mobile-first indexing follow the mobile-first indexing best practises mentioned above to make your Sydney SEO an effective one. Google won’t be able to notify a website about a pending move to mobile-first indexing if it isn’t validated in Search Console.
You may notice changes while switching to mobile-first indexing if your website has different mobile and desktop versions. If your website’s content is the same on mobile and desktop, you won’t notice any differences in how it appears in Search. In general, this is a technical change in the way Google scans and indexes a website’s content. You do not need to take any additional action if your website is not in mobile-first indexing and you have rectified any difficulties that your site may have. Google start migrating these back over when more sites become ready for mobile-first indexing. You can seek the help of SEO Company in Sydney for mobile-first indexing.
Google’s Timeline for Mobile-First Indexing
Google had hoped to complete the transition to mobile-first indexing by March 2021. However, they discovered that certain sites were experiencing unexpectedly difficult issues, and they wanted to work with them to meet their deadlines. They don’t have a firm deadline for moving to mobile-first indexing yet, and they want to take the time to consider the next steps in that direction. If you are looking for SEO consultants Sydney, then you can rely on Top SEO Sydney.