Do you consider social media as an essential factor to improve the overall success of your brand’s marketing scheme? But to me, it’s yes! Social media is an effective tool without which your brand can’t operate. The reason why many business people consider social media as an instrumental tool for a marketing campaign is that it provides multiple ways to boost organic traffic to the website. Compared to other SEO Services in Sydney, social media has got a major role to cover the screen space and generate more traffic.

Reports say that social media is one among the top three traffic sources of a website and gains even more important than search engine and direct traffic. But, the mere fact is the amount of traffic you generate from a social media channel and the level of engagement you manage for your post largely depends on how effectively you structure the posts. Here we’ve listed a few time-tested tactics to get tons of traffic from the social media channel for your business.

It’s All about Visuals

Even if you consider yourself as a brilliant blogger with a great pool of fan base, you should make sure that your posts are visually appealing. Inspiring your audience with great visuals helps you to draw in more traffic than other marketing strategies. According to Adobe’s Q4 2013 Index, “social media posts with images create 650% more engagement than text posts.” Also, people agree that by seeing a visual content they make sure that their purchasing decisions are valid. Compared to reading a text review, customers are more confident to opting for a product that comes with a video review or a demo.

Tips to Create Best Visuals

  • Use vibrant colours
  • Well-designed layout
  • High level photography
  • Story board videos

Make It Shareable

A recent report by ComScore tells that 65% of time spent on social media was through a mobile device. Almost 40% of news content was read on a mobile device compared to a desktop. So, it’s important to craft contents keeping mobile traffic in mind. When it comes to mobile friendly content, it should be easy to read and simple to share. Use more social media plugins and buttons to share your content and allow users to highlight parts of your content to share on social without leaving the page.

Frame Effective SEO Strategies

A Fleishman-Hillard and Harris Interactive Annual Global Study found 89% of people looking to purchase an item turn to search results to make their buying decision. So, improvise your SEO practices to ensure that your content is being shared correctly and effectively. Always remember to integrate these SEO practices into your content while sharing.

  • Plan to improve your online visibility
  • Generate more leads
  • Increase brand awareness
  • Connect with direct audience

In addition to these steps, encourage external sites to link to your site with social media, make a comprehensive competitor analysis and continuously engage with your audience to provide them a better customer experience and see a positive effect on your social media traffic. For more help, contact Top SEO Sydney, the leading SEO service provider who can take your business to the top of Google.