If your website does not appear on the first page of Google, Bing, or Yahoo search results, your potential customers may be unaware that you exist. Improved search engine visibility can be critical for increasing website visits, which can lead to increased brand awareness and higher sales and profits. But what if you don’t have the time or technical know-how to boost your site’s search engine ranking? Hiring an experienced, dependable Sydney SEO consultant may make sense.
Observe if they adhere to the webmaster guidelines of search engines.
You want a consultant who strictly follows Google’s publicly posted webmaster best practices, which specifically prohibit 12 common SEO tricks, such as automatically generating spammy content and inserting bogus hidden text and links. If a candidate does not follow those guidelines, your website may be relegated to a pitiful low ranking in search results. Worse, Google may simply eliminate it from search engine results.
Bing and Yahoo also publish webmaster best practices, which Sydney SEO consultant should ensure they adhere to.
Check if they share all changes they make to your website.
Search engine optimisation will almost certainly necessitate a number of changes to your existing web page coding. It is critical to understand exactly what changes the Sydney SEO web design professionals intend to make and how many web pages will be affected.
Will Sydney SEO consultant, for example, add new title tags to your existing HTML code or modify existing ones? Will they provide additional copywriting content highlighting your products and services in order to increase the number of visible, on-page keywords relevant to your potential customers?
Assess the success of their SEO campaigns
To measure the success of their Sydney SEO services efforts, you must keep track of how much traffic is coming to your website and where it is coming from. A Sydney SEO consultant should be familiar with Google Analytics, which can be used to track improvements in your site’s search engine rankings, the number of links from other websites driving traffic to yours, the types of keywords searchers use to find your site, and much more.
Request a list of copy of past and current clients
A reputable Sydney SEO services firm should be willing to share a brief list of current and former clients, as well as his or her contact information. These references can help you determine how effective the candidate is, as well as confirm that the individual worked on specific SEO campaigns.
Let them discuss the plan to improve your rankings
Avoid SEO consultants who refuse to openly discuss their methods. Sydney SEO web design professionals should explain the strategies they would employ to boost your website’s search engine ranking, as well as estimate how long it might realistically take to achieve the SEO campaign goals you have agreed upon.
Make certain that the candidate’s proposal includes a preliminary technical review of your website to identify any issues that could harm your search engine ranking, such as broken links and error pages. Sydney SEO services firms should also offer “on page” optimisation, which is the process of making your website as search engine friendly as possible. In addition, ask Sydney SEO web design experts if they offer “off page” SEO strategies for increasing awareness of your content on other websites, which is often done through blogs, social media platforms, and press releases.