With the rise of social media and online businesses, it’s no surprise that companies have slowly turned their advertising budget to social media. Some even spend a generous 15 to 25 % in building up an organic social media marketing state for their business.
As such, even the best SEO company Sydney experts have branched out services that deal with social media specifically due to the demand coming from clients. But aside from creating more services and learning more tools, what does the SEO company near me think of social media optimisation?
Social Media Optimisation?
Social Media Optimisation, like search engine optimisation, uses strategies, tools, and practices to rank up and be easily found by audiences. There could be many reasons why a business would want to touch onto social media, and for any of those interested in looking into “SEO experts near me” to deal with social media – be sure to look for specific reasons why you want to touch into it, such as:
- Showing up in platform search results;
- Ranking in followers feeds;
- Getting quality engagement on posts;
- Sending traffic to a website;
- Maintaining brand consistency;
- Placing thought leadership; or
- Publishing content followers want to see.
So that gives a better clue in what the SEO company near me might think of social media optimisation. The biggest difference between search engine optimisation and social media optimisation is the reaching span of content. Search engine optimisation focuses on engines such as Google or Bing, standardly used for inquiries. On the other hand, social media optimisation must use different tools and tactics on different platforms and sites.
According to the best SEO company Sydney experts, social media experts themselves must clearly understand the tools they use.
Now, what about the platform?
When looking at any SEO company near me, I also check now on the services and platforms they could extend their services to.
As technology and the SEO scene change, the best SEO company Sydney services adapt to what tools are available. So to extend their portfolio and help clients. But what types of platforms can be associated with social media optimisation?
Platforms are ever-changing and evolving along with the online space, but the most recognisable for most clients is Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, Snapchat, and Pinterest, just to name a few among the many online.
SEO experts near me even say that only a few tips can be easily applied onto all platforms, such as making sure the name, description, and necessary fields are consistent, using an email that all advertising teammates can make use of, and making use of audit tools to keep an eye on all platforms at once.