Social media marketing is the process of gaining traffic to your business through social media sites. You need to spend as little as 6 hours a week in order to increase your business’s traffic, recognition, and sales with little or no cost. In the past years, about 90% of marketers claimed that social media has generated immense exposure for their company, and that’s one of its many advantages. Here we explain the 5 important advantages of using social media to market your business.
- Brand Awareness
- Inbound Traffic
- Search Engine Rankings
- Conversion Rates
- Customer Satisfaction
Increased Brand Awareness: Social media marketing helps to increase your brand awareness and it is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business visibility. Since you will be engaging with a broad audience of consumers, the social media strategy will greatly increase your brand recognition.
More Inbound Traffic: Your inbound traffic will be limited to your usual customers, without marketing your business on social media. The people who are aware of your brand name are likely to search for the same keywords you already rank for. You will have much more difficulty reaching anyone outside of your loyal customer circle, without utilizing social media as a part of your marketing strategy.
Improved Search Engine Rankings: Even though posting on social media might help to gain some site traffic to your business, more effort is necessary to get significant success. SEO in Sydney is very important for obtaining traffic to your business website and achieving higher page rankings. Even though the increase in search engine rankings is not directly due to social media, Social Media Examiner states that more than 58% of marketers who have been using social media for more than one year have seen improved search engine rankings.
Higher Conversion Rates: Your business gains more opportunities for conversion with increased visibility. Every image, video, blog post, or comment may lead viewers to your company’s website and increase the traffic of your website. Social media marketing helps to give a positive impression to your business through a humanization factor. When brands are interactive by commenting, sharing content, and posting statuses on social media, it personifies the brand. Most people prefer to do business with other people, rather than companies.
Better Customer Satisfaction: As a networking and communication platform, social media creates voice for your company through many platforms which is important for humanizing your company. Customers appreciate a personalized response rather than an automated response being posted. Being able to acknowledge each comment shows that you are paying attention of your visitors’ needs and aim to provide the best experience for your customers.
Now it’s clear that social media marketing has its advantages, so if your business doesn’t already have the appropriate profiles create them on your own or gain the help of the best SEO Company in Sydney.