WHAT TO LOOK FOR IN AN SEO SPECIALIST?
No matter how big your business is, either it may small or large- if you rely on Web traffic for sales or marketing, you need to master search engine optimization (SEO) or need to hire an SEO specialist. Hiring SEO Services in Sydney can help your website to achieve a solid ranking, but before hiring you need to be aware of few important things.
Here are top 3 tips to help you find the right SEO professional…
Years of Experience in SEO
Experience is the first thing you want to look for in an SEO expert which will help your business to get succeed. Every website needs different SEO tactics to succeed. An SEO expert with many years of experience can be able to look at your website and know what exactly need to be done for it to gain more organic traffic. If someone new to SEO tries the same thing on your site, you will not receive the actual result.
The Knowledge of All three SEO Levels
A SEO professional should have the good understanding of all three SEO levels. SEO in Sydney involves three tiers:
- Technical- This is the structure of the site which determines how easy or difficult it is for search engines to crawl and index your content.
- On-page Optimization- These factors are controlled by you or by coding onyour page which helps to increase search the engine traffic to your site. On–page optimization includes actual HTML code, Meta tags, keyword placement and keyword density.
- Off-page Optimization- Off pageSEO refers to the techniques that can be used to improve the position of a website in the search engine results
The SEO Company in Sydney or SEO consultant you select should need to understand all the technical limitations and issues that search engines may have, and they should have the ability to articulate those to the developers of your website so that the issues can be minimized.
The Views on Content Marketing
‘Content is King’, the low quality content or the content that do not target your audience isn’t going to do much good in the long run. Without the quality content, some websites will not create back links to your site. So, doubtlessly you want to find an SEO expert with solid opinions about content marketing. Most of the previously accepted links building techniques are now deprecated due to Google updates. The whole reason why Google implemented these changes was to clean up the internet by reducing the visibility and relevancy of websites with poor content.
These are the 3 tips you should know to find the expertise SEOservices in Sydney that help your company to achieve a solid ranking.