The world of SEO continues to change at the lightning speed! Last year, this time, we were busy in implementing the SEO strategies for 2016 but it’s time to tweak the old practices to get better results in 2017. Everyone loves getting a fresh start in the New Year! Almost, one month has been passed in this New Year – it’s the right time to toss out bad & out dated SEO tactics and bringing in new practices that will help your website attract more visitors and deliver more conversions.
Continue reading to know some of the result-oriented techniques offered by an SEO expert in Sydney to help you get the most out of your SEO game in 2017.
Improve User Engagement to Improve Rankings
User Engagement is the important factor to consider when it comes to higher page ranking. Do you what does User Engagement mean? In SEO terms, it is a measure of the amount of time spent on a page.
Thinking why User Engagement is considered as the ranking factor? Google’s reasoning is that if a user spends more time on a page, it is probably because she found the page useful. And since, Google only wants to deliver useful contents to its users; it will push sites with strong engagement to the top position in the SERP’s.
Make Your Existing Pages Longer by Adding More Content
A recent study revealed that “The longer the content, the higher the likelihood of its ranking at the top of the SERP’s”. Since, writing 2000+ words for every blog post is time consuming, you can take an existing page with 1200 words and make it as 2000 words. Rather than writing entirely from scratch, it’s much simpler to find a post that is already doing well on Google, refresh it with updated information and extra content, and rely on existing signals to make it rank for terms.
Focus More on YouTube SEO
Do you know, 55% of all keyword searches on Google might returns at least one video and 82% of those videos are from YouTube. YouTube is also considered as the second most popular search engine with more than 2 million searches per month. So focusing more on YouTube SEO will get your website ranked top in SERP’s and also get you more traffic from YouTube as well.
Build Quality and Organic Backlinks
As we all know, building backlinks is crucial for good rankings. Moz study shows that without backlinks, it is nearly impossible to rank well, even if you have great content.
SEO in 2017 is likely to be just as surprising and exciting as it has been in the past. Start focusing on the above mentioned strategies and be ready for a race to reach the top position in SERP’s with the help of the best SEO Company in Sydney!