Building Your Online Presence

01 May Building Your Online Presence

The building blocks on SEO and understanding what it takes to minimise your effort to rank and perform. Creating goals for your SEO is extremely important, almost as important as the SEO itself. Unless you have an idea of what you are doing it can be hard to attribute any progress or success to what you are doing.

 

Every stage has a building block, most of you I am sure are SEO experts but I am about to break it down for you, so you can press the reset button and reflect on what you have been doing that has not only made you a slower and low performing SEO, but has been detriment to your clients.

 

I want to start with a visualisation exercise, I want you to think of how you have been going about your SEO for your own website and for your clients. Now remember, your website isn’t built for your client it’s built for your customers. Think about what you should have done, why you didn’t do it.

 

Sometimes putting an extra hour or two into a project, even if it means you profit less, in the long run word of mouth will travel and the two hours you put in are suddenly worth more than you ever thought possible.

 

Let’s think of a process together, a process that will allow you and I to find out what exactly we can do to assist our clients and their customers, reduce the bounce rate and improve web traffic. I’ve got it. It’s a five step process, it’s a slow one, it doesn’t have to be though and over time it will become easier to apply.

 

Keyword Research and Planning

 

Keyword research is important because it defines your target and gives you an opportunity to learn about your clients customers, giving you insight into their business. I would start with 10 keywords and add an additional 10 keywords every month for a year, you’ll find that as you start to rank for more and more keywords, your traffic will drive your lower bounce rate and you’ll start to see better performance for your LSI. In case you missed my previous post about LSI, LSI is more or less the result of a large pool of keywords, being associated with your niche. This typically happens on websites with large sums of content that is written for humans, has low bounce rates and high traffic.

 

As your keyword research skills develop and you find that you have 10-25 keywords to start with you may find that you are ready for the planning stage. I would open up your calendar and make time throughout the month to write 1 – 2 blog posts per keyword, your blog posts to start with should be no less than 700 words. Remember people love to read, it passes the time and let’s them relax and remember to write like you are speaking to them, it shouldn’t sound overly formal or academic. It should be social and relatable.

 

Now. I know it might sound unrealistic to write 50 blog posts in the month and have them published and URL’s submitted into google. It can be done i’ve seen it. Google loves it. As long as it is quality content and has your keywords within it, it’s going to rank and give you the momentum you could only dream of.

 

Once you have worked out a schedule that works for you, start by refining what your brand is and the topics you are going to write about, essentially think of every blog post as a chapter of a book, the more you write about the topic, the bigger it gets. Think of your own website as an encyclopedia of knowledge about the industry that you work in.

 

Now that you’ve decided what your topic and sub topic is going to be written about, you can start by compiling research on the topics you need to write about so you can refresh your thinking if you ever feel that you are lost for words or getting off topic, remember the main point is to publish quality content, not rubbish. If you think you are spurting rubbish I suggest you try again.

 

Writing your content with structure, with reference to your SEO strategy

 

My technique that I use when writing is simple and easy to remember, I always place the keywords that I am targeting on top of the page, so that I can refer back to them in case I forget. When proofreading and grammar checking I always go back and look for extra room to place those keywords in case I missed any opportunities for SEO.

 

As I like to say write your content for humans to read and search engines to index. Make use of images, apply the alt tags and be sure to use proper h1, h2 and h3 tags. Just because google says they are not important rankings factors they still are ranking factors, they are important because, they make your content readable and regardless of what google says, their bots still use them.

 

I would suggest breaking your content into paragraphs, always check your grammar to see if your content is can be read, constantly check to see if you are on topic and make sure to highlight your keywords with bold or hyperlink them back to the homepage of the site that you are writing for.

 

Remember the formatting of your content is just as important as the quality.

 

For step 3 we need to check those keywords

 

Keyword distribution is an important metric to track because it allows us to check to see if our content is over saturated, or content has too many or too less of a specific keyword. Make sure that each paragraph contains now more than one keyword. This is to ensure that the keyword distribution in your content is perfect and won’t jeopardise your efforts.

As a general rule your keywords should be mentioned in the first paragraph of your blog post this is to ensure that google knows the main topic and knows what to look for.

 

For this step for we need to find our competitors

 

Your competitors are important think of them as your best friends. They keywords are your keywords, their content gives you insight into what it is they are focusing on. Write your content, bigger and better, always put more effort into what you are doing then they ever will. Our keywords SEO Sydney has high competition.

 

Follow their backlinks, develop them and use them against them. Ultimately they will be doing the same to you. So it’s time to hit back, harder. Use your content as a weapon to target their customers using ad campaigns to reel them in and convert them into your customers. Simply put, build it and they will come.

 

Building the backlinks

You at least want 100 backlinks and 25 social signals per blog post, that’s 200 or so backlinks per day and 60 social signals if we are to round up to a smooth number. This means you are going to have to look for industry sites that can share your content, feature your content or even backlink to your content if you are going to have any chance at getting higher web traffic to your website.

 

Simply put your blog posts will have links back to your home page and these backlinks are the final nail in the coffin, so make sure that these links are organic, and done manually everyday. 60 social signals is not that hard to get, 60 likes, comments or shares per day. It’s not that hard if you have a solid social media strategy.

 

Results
If everything is done right and you do follow through you have a neat website with 50 blog posts consisting of 37 500 to 60 000 words and approximately 5000 – 6500 backlinks, your content covers your keywords with immense authority, your website and brand has established a facebook following with organic and reliable social signals.

You have successfully built your online presence, next tip I would advise is to take a break, or borrow some money to hire someone to do this for you in the next month. By now google will be crawling your site 4 times per day of a minimum and you will be rising quickly through the SERPS.

You have done a fantastic feat for yourself or your client, remember the end game or goal was to design a process that works, that you can relate to. We have focused heavily on content which is a time and tested white hat method, we have given importance to grammar, structure and backlinks which again when used properly are still considered white hat techniques.

We have done a lot of keyword planning and competitor research and hopefully in the next week or two once you see the results you will be motivated to keep up the momentum, to continuously add keywords and write about them, add the backlinks and social signals.

As mentioned briefly if you manage your time this is a manageable schedule, that does take a lot of hard work.

Harry Sazos
harry@hscoms.com.au

Top SEO Sydney has 15 years of experience in Digital Marketing with the last 5 years specialising in SEO and Google Guidelines.



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