Since the rollout of hummingbird by Google in 2013, questions regarding the relevance of keyword research in SEO aroused. Now that Google pays less importance to keywords and some people do not opt for keywords, does that mean that it’s the end of the road for keyword research? Absolutely not! If you think keyword research is no more relevant, think again because these reasons would state how why it is still a thing in SEO.
- Topical Niche Domination:
If you want to write an in-depth article or a multiple number of small articles, keyword research helps you to understand what kind of information are searchers interested in. This way, keyword research is an ideal tool that helps writers to create content for various products and services.
- Answering some of the most Popular Questions:
There are several answering websites such as Quora and Yahoo Answers that will help you find answers to almost any kind of questions searchers have, but then again most of them would key in such questions in search engine websites. This way, you get the opportunity to provide the answer.
- Make Existing Content more Demanding and Robust:
Your content can be improved as and when required. Even your keywords can be used to improve your existing content, be it an article or blog post or absolutely any sort of content. This doesn’t mean that you have to add more keywords for better rankings.
Keywords are tools that are used to keep your information up-to-date. However, remember that keywords change from time to time, so it is imperative that you update them accordingly.
- Improved Website Navigation:
Keyword research is mainly used to improve the website navigation. They not just help create new pages that are based on content but also can be used as link text for navigating within the website. When visitors arrive at your website, using those terms they have searched for will help them find the relevant content in an easy way.
- Research on New Product and Service:
When you perform keyword research, it is important that you use only those keywords that are relevant at present. Deepen your search and you would be able to dive into new product and service opportunities that you can implement in your business!
For instance, if your company sells bags and you have discovered a great demand for laptop bags through keyword research, you could earn great revenue and grow your business by selling good quality laptop bags!
- Increased Click-Throughs:
Keywords are an integral part of SEO that contribute towards increased rankings for your website. Therefore, use keywords that will attract visitors to enter your website through search engine results. This is why title tag and meta description are used. Write striking meta title and descriptions that stand out from the rest and persuade the visitors to log in to your website through SERPs.
These are some factors that explain why keyword research is still relevant in SEO. Start implementing today and reap the benefits that come your way!