Keywords play a vital role in every type of SEO strategies, from usage to link prospection to on-site placement. Your website’s ranking depends on the types and density of keywords you use. But do you know there are different types of keywords that are being used by many Sydney SEO firm to get good results.
Market Defining Keywords
These are the phrases that are usually very generic and broad, as they are the phrases your target audiences uses while talking about your services. These keywords are harder to rank but really important. These play a critical role in on-page optimisation. For link acquisition, use these keywords to prospect for link or community building opportunities.
These describe what you sell. Be specific while listing out and researching these terms. For instance, if you sell shoes, use the brand names as well such as Nike Shoes, Woodlands Shoes, Lee Cooper shoes, Adidas shoes and more. This will uncover great prospects who meet very specific niches within your target customer section.
These are a key for local rankings and help you target local prospects and groups your firm can engage with. According to Google, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on a computer/tablet did the same.”
Related Vertical Keywords
These terms can help you cross-pollinate your link outreach as well as community building efforts. By using these keywords, you can convey your messages to others who are interested in your products but just don’t know much about it.
Other keywords include customer defining keywords and competing company names. Hire a SEO company in Sydney to point out the right keyword and implement it in your SEO strategy.