Did you know people spend more than 4 hours a day on their smartphones? Today, smartphones not only help you connected to your loved ones but also provides a better way to shop online. Mobile shopping is considered to be one of the quickest and easiest ways to shop online. So, today, smart salespeople are investing in mobile advertising to reach more customers. Mobile ads are recognized as the best way to connect with people. It is predicted that spending in the US digital marketing alone will be near $120 billion by 2021. Many research reports that the number of native ad buyers increased by 74% within a year with the demand tripling since the past three years. Here we’ve listed a few ways to optimize mobile ads to earn more profit effectively.
Set Your Goals
According to research reports, it takes only a few seconds for users to read or skip a mobile ad. So, clearly set your Google adwords goals to get the attention of your target audience. Execute your mobile ad campaign strongly to direct your user to your website with your product, learn about your brand, or simply to get increased click-through rates.
Easy to Read
Ensure that the mobile ads you create for your business are short, crisp, and easy to understand. You can use attractive visuals and text to quickly capture the attention of your target audience.
Responsive Display Ads
Responsive display ads are easy to target people visiting the mobile website by entering the mobile number. Responsive mobile ads are similar to mobile ads as they adjust in size and format. They can appear as a banner ad or a text ad within the mobile app.
You can make text ads a bit different on a mobile device by inserting an IF function in the headline of a text ad. But, remember, IF functions work for adwords in Sydney displayed on the search network.
Promotion ads make mobile PPC simpler as more businesses are advertising online, and they can resize to fit any device automatically.
Set Geographies and Frequency Caps
Some ad networks only serve ads to a specific location, so talk to your PPC agency to determine the best performing geographic areas. Set your frequency caps for those ad networks that you want to test before sending all traffic.
Build a Better Landing Page
Landing page experienced must be flawless for mobile ads and failing to achieve this leads to low engagement and conversion rates. According to Google, “for every one-second delay in page load time, conversions can fall by up to 20%” Target long-tail keywords to adapt to the changes of the growing popularity of voice search.
In addition to all these, constantly revise your mobile strategy to make the journey as easy as possible and enhance the perception of your brand.