Entrepreneurs have begun to recognise that most web pages have a major flaw: they are not focused on winning customers. According to a SEO company in Sydney Australia, websites are notoriously difficult to navigate, and they perform poorly in guiding opportunities through advertising efforts. As a result, many marketing companies now rely on landing pages to gain traction and close sales.
Marketers avoid incorporating landing page development and implementation into their content marketing strategy because they perceive it to be expensive and time-consuming. However, failing to consider the advantages of landing page SEO on your webpage can disrupt your digital marketing results.
The following are the top reasons why landing page optimisation should be one of your top priorities according to the best SEO agency Sydney firms:
Increase your conversion rates
Even the best SEO Sydney company admits that conversion rates will vary depending on the industry, SEO company in Sydney Australia, with digital marketing experts and SEO content service providers, agree that the more goal-oriented landing pages you have, the more likely you are to drive higher conversions.
According to a 2019 study, the average landing page conversion rate averages 20% to 26%, with most landing pages converting at 10% or lower. These conversion rates may appear low to non-experts, but the best SEO Sydney agency knows that they are more than enough evidence to use landing page conversion as a long-term strategy.
Increase the number of potential leads
Landing page improvement by the best SEO agency Sydney companies is an excellent way to raise brand awareness, drive lead generation and website traffic, and improve SEO.
According to the best SEO Sydney firms, landing pages give useful and straightforward data that directs users to your main website, where they are willing to sign up for something or make a purchase. This gives the impression that your audience is making more educated decisions about your offer, reducing friction.
Enhance the user’s experience
If potential clients or customers visit a website and cannot readily grasp it or achieve the business’s aim, SEO rankings are meaningless. Alternatively, if a user wants to contact a company, schedule an appointment, or make a purchase, but the process is too complicated or confusing, the opportunity will be wasted due to poor design, process and implementation.
Low conversions, high bounce rates, and short site duration can all result from this. The best SEO agency Sydney company will help you establish a positive first impression on your prospects and build a brand reputation by using landing page SEO best practices.
SEO company in Sydney Australia, usually use landing pages as promotional platforms that communicate your message to users in a simple manner. Based on the assumption that most internet visitors have short attention spans, limiting distractions, being very plain and deleting extraneous links is critical to ensure that your visitors engage with and respond favourably to your offer.