As an online marketer, you should be aware of the major Google algorithm updates, as they can cause sudden drops and jumps in organic traffic. This post will highlight some of the important Google’s algorithms and the impact they had on search marketing.
Social Signals Update (December 2010):
In this algorithmic update, Google confirmed that they were considering social signals as a ranking factor, essentially Google wanted to check whether the websites are socially engaged and are sharing informative content with the audiences.
Google Farmer and Panda Update (February 2011):
This update is revealed to attack pure spam low quality sites with thin content, unnecessary popups, and exploiting ad senses etc. This was a major update which made a great impact on millions of sites and lasted for a couple of months.
Panda 2.4 Update (August 2011):
Hope, we all aware of this algorithm and the impact they made on your websites! This algorithm greatly affects the local business sites. While revealing this algorithm, Google declined to reveal any specifics about this algorithm i.e. what types of sites, pages or content this update targeted instead they revealed a statement says, “This algorithm is committed to returning high quality sites to Google users.”
Panda 20 Update (September 2012):
This update affected the exact match domains and also this was a fairly major Panda update affecting 0.6% of search enquires; however, this was just a warm-up until the big EMD later in the day.
Phantom Update (May 2013):
This was really an unexpected algorithms and it affected millions of websites as they lost significant amount of traffic. The SEO experts in Sydney said that this update targets on the site keywords and that the fluctuations are affected pages and/or rankings related to keywords that are irrelevant for their traffic.
Fresh Content Update (August 2013):
This algorithm once again proved the saying, “Content is King.” Fresh Content Update is revealed to emphasize more on “Google wanted users to offer fresh and quality content.”
Humming Bird Algorithm (August 2013):
This update experience better improvements in semantic search and knowledge graphs. After this update, users can enter questions into a Google search box and get answers back.
Apart from the above mentioned there are few more major updates which are listed as follows:
- Panda 4.0 Update (19 May 2014)
- Pigeon Update (24 Jul 2014)
- HTTPS/SSL Update (06 Aug 2014)
- Panda 4.1 Update (23 Sep 2014)
- Penguin 3.0 Update (17 Oct 2014)
- Mobile-Friendly Mobilegeddon Update (21 April 2015)
- Penguin 4.0 (Real-time) Update (23 Sep 2016)
All these algorithmic updates were rolled on to provide the user experience for Google search users.
To stay away from the upcoming algorithmic updates, you need to ensure that your website compliance with all Google guidelines.