Google’s paid search advertising platform, Google Ads, has added a new feature that lets advertisers show their business name and logo in ads on the search network. The new feature is currently available in beta on Google Ads for mobile devices; however, it will only be rolling out for desktop globally early next year. The SEO experts Sydney explain everything you need to know about this new option for your Ad campaigns and why you should seriously consider using it today.
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About the Google Search Ad Update:
During the most recent Search On event, Google announced multiple updates and the increased relevance of artificial intelligence in search ads.
Google said, “We envision a world in which you’ll be able to find exactly what you’re looking for by combining images, sounds, text and speech, just like people do naturally. You’ll be able to ask questions, with fewer words — or even none at all — and we’ll still understand exactly what you mean. And you’ll be able to explore information organized in a way that makes sense to you.”
According to the SEO Sydney experts, Google introduced the addition of business logos and images into search ads. This new implementation is available on beta and is rolling out over the next few weeks. Along with this change, Google also mentioned that the word “Ad” will not be displayed within the search advertisements. Instead, the word “Sponsored” will prominently appear on the top-left corner of the ad.
Once the update goes live, you would see the name of the site being displayed in the title tag for homepage.
How does this new feature work on Google search ads?
Once Google Ads locates your company’s name and logo on your landing page, they will be added to your campaign and displayed in your advertisements. You can then evaluate and delete any information you do not wish to display. In addition, you will also have the option to manually add a company name and logo in every ad campaign. Just in case you don’t remove them or add your own, any names or logos generated from your landing page will appear automatically.
In order for the business name and logo to appear in the search ads, you will have to meet the eligibility criteria set by the search engine giant. This is further explained below.
Eligibility requirements to use this new feature in your search ads:
To successfully include advertiser logos in the search ads, you’ll have to go through Google’s verification program. This, according to the company, is to safeguard their brand identity as well as to prioritise user safety at all times. Every business name and logo will be looked at to make sure it follows Google Ads policies and formatting requirements.
In case Google cannot add your company name, they will display an URL to your logo and website. If the logo cannot be included in the ad, a globe icon will be displayed instead.
About the Google Advertiser Verification Program:
The SEO consultants Sydney explain that the Google Advertiser verification program combines both the verification of your identity and your business operations into a single process. With this program, advertisers will be asked by Google to provide details about themselves as well as their business. There will be two windows of time to fulfill these obligations – 30 days to start the process, and 30 days to finish.
If you are selected for the program, an in-account notification and email notification will be sent out by the company.
Once you answer the “About Your Business” questions, Google will begin to verify your identity. This process must be completed by the admin of the Ads account within 30 days. Depending on the responses submitted by you, Google will subsequently ask you to verify the details of your business.
You will be chosen to complete the verification process if your ad content is potentially misleading. You would also be asked to verify your business if it’s part of an industry that’s often subject to scam or fraud (Examples include customer support, travel, etc.). Following industry best practices in advertising will eventually benefit your local SEO Sydney as well.
Format Requirements for Google advertiser verification program:
- Should exactly match the domain name or legal name.
- Character length: 25 Max
- Business name should be displayed clearly in the landing page.
- Logo should match with that of the business being advertised.
- Aspect ratio: Square (1×1)
- Image resolution: 1200×1200 (recommended); 128×128 (min)
- File formats: PNG, JPG
- Maximum file size: 5120 KB
- Must be compatible with both light and dark mode
- Put your important content in the center.
- Google might render your logo in a circular shape. Check the preview before posting.
Improve your Search Ads conversion using this new feature:
According to the SEO consultants Sydney, businesses that meet Google’s eligibility requirements and successfully complete the verification phase may find that their business logos are accessible wherever they are in the world. The company said, “Business names are available in English, Japanese, French, and German to start, and will begin rolling out in additional languages early next year. Our teams will be working to make it easier for advertisers to meet our eligibility requirements over the course of the beta. “
Although this new change doesn’t have any impact on the search results page itself, adding business names and logos in search ads will help users better recognize and interact with their favourite brands. In fact, this could also possibly improve the return on investment for advertisers. If you have any questions about this new implementation, get in touch with the best SEO company in Sydney with your questions and they will help.