Did you know an average of 12 billion web searches are conducted each month? This tremendous rise in the mobile search has changed the way businesses market their products and services. Since SEO in Sydney helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed, it will gain more importance than any other black hat techniques in 2017. Today, marketers have realised the need for responsive design and are framing effective strategies to align content that suits customers’ needs.
A recent report by Search Engine Watch says that 50% of all mobile searches are conducted in the hope of finding local results, and 61% of those searches result in a purchase. Here we have listed a few SEO tricks to improve your online business in 2017.
According to a few reports, “Already, 76% marketers use Social Media to support and boost SEO.” So, make everything possible to make your social media posts rank higher on the search engine results. Yes, social media contents are indexed by Google and other popular search engines. That means this is the right time to collect and use your valuable social content for optimising your page for maximum visibility.
Among all the contents, videos are the ideal option to keep your customers or audience engaged and entertained. Moreover, the ranking of your page can be improved by posting enough videos on your pages. A recent research report by Marketing Land states that videos make for 62% of all Google searches universally. It is also found that videos get 50 times better organic page ranks in Google as against plain, static text results. They also garner 41% higher click-through rate as compared to plain, static text content.
It is a mere fact that your audiences are no longer in one place. Your web traffic can come from different devices such as tablets, smartphones, laptops, phone watches, and more. With the announcement of Mobile-First Index which is expected to come in 2018, mobile optimisation will become a rule that should not be denied by any marketing professionals. Here is a list of few statistics that prove you why mobile optimisation is crucial.
- 4 out of 5 consumers use smartphones to purchase.
- 70% of mobile searches leads to purchases and improve sales.
- Over 1.2 billion people access the web from their mobile devices.
- Global mobile traffic now accounts for 15% of all Internet traffic.
So, why wait? It’s high time! Contact your SEO company in Sydney today to give a prominent place for mobile optimisation in your SEO strategies to rule the web.
Other Effective Strategies
- Voice search function is becoming a major part of mobile usage as it has taken away the pain of typing keywords to run a search query.
- Aggregate content to provide all relevant information for a particular subject or topic that at one place.
- Explore and experience the benefits of mobile apps.
Even though the trends of Sydney SEO keep on changing, the above strategies still dominate the scene and help you spearhead the market.
The author of this article is a leading SEO service provider in Sydney with over 15 years of experience in the industry. He writes about the latest trends, strategies and developments in SEO industry that you can adapt easily to boost your rankings. Visit https://www.topseosydney.com.au/ or click https://plus.google.com/110966332975096735499/about for more.