Search engine giant Google has recently announced the launch of the Core web vitals, a set of metrics used to determine a website’s ranking. By optimising these metrics, you can give your website a boost especially if you are not pleased with your current SEO or ranking. To give you a better idea, here is a quick guide from dependable SEO Sydney experts.
Core web vitals are a group of elements introduced by Google to address the need for delivering a better user experience. Key aspects to be considered are the load speed of the page, how easy it is to interact with the website’s various elements and the website’s stability. Aside from desktops, the Internet can also be accessed by many people using mobile devices. For this reason, Google will assess the performance of a particular website on both mobile devices and desktops.
3 Core Web Vitals
- Largest Contentful Paint (LCP) refers to the amount of time that a website takes to load. The key factors affecting this include the size of text, images, videos and other content found in your website.
- Cumulative Layout Shift (CLS) pertains to the website’s stability. A page that is slow or unresponsive may cause visitors to click on something which they do not like inadvertently. This can negatively affect a website’s ranking because visitors may get annoyed and end up leaving the site.
- First Input Delay (FID) deals with how easy it is for users to interact with a website. When a website is designed and organised perfectly, visitors will find it easy to navigate and they will be pleased with their experience.
Optimising a Website
One way to optimise a website is to produce a core web vitals report. This should cover the different problems that have been detected on a website. If it is necessary to fix these issues, you can try it by yourself. In case you find it hard to do so, you can always seek help from a local SEO company in Sydney. Some of the popular tools that we can use for website optimisation include Chrome User Experience Report, Google’s PageSpeed Insights and the Google Search Console.
Go Live Date
Google said that May 2021 has been set as the roll out date of the core web vitals as determinants for ranking websites. Be sure to allot some time to align your websites with these new principles. Implement the required changes and optimisations in order to stay ahead of the competition once the core web vitals are launched.
Don’t waste precious time and give your visitors the best user experience possible. Contact the leading SEO company in Sydney Australia and they will help you assess and provide quality solutions for optimising your website.