These 6 Facts will explain the Relevance of Keyword Research in SEO

Since the rollout of hummingbird by Google in 2013, questions regarding the relevance of keyword research in SEO aroused. Now that Google pays less importance to keywords and some people do not opt for keywords, does that mean that it’s the end of the road for keyword research? Absolutely not! If you think keyword research […]

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A New Version of Google’s Penguin is Finally Here – Penguin 4.0

Long awaited real-time Penguin 4.0 is finally here! Unlike previous algorithms like Pirate, Pigeon, Panda, etc., Penguin 4.0 operates in real-time and is backed right into Google’s core algorithm. Penguin is now more granular! Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site. Interesting right? […]

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The Latest Update on “The Google Possum” Algorithm

Thinking what’s happening with local search engine rankings, right now? Following Google’s latest algorithm update, Possum, you may have noticed some large fluctuations in your rankings for local search. Wondering What Possum is? Google’s new algorithm update “Possum”, is designed to filter out duplicate and spam results in the Local Listings & in Google Maps […]

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How will Google AMP change your SEO in 2016

This August, Google’s long standing AMPs (Accelerated Mobile Pages) is being expanded to include more organic results. Given the huge focus on the quality of content over a decade now, this doesn’t look like much of a change in the first. However, it can become a major change in how online experiences are handled. Google […]

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Types of Keywords to Enhance Your SEO Strategies

Keywords play a vital role in every type of SEO strategies, from usage to link prospection to on-site placement. Your website’s ranking depends on the types and density of keywords you use. But do you know there are different types of keywords that are being used by many Sydney SEO firm to get good results. […]

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Why to Have a Purpose Driven SEO Strategy

Each year, Google releases more than 500 algorithm update, how can a website owner have a SEO strategy that can stand the test of time? Defining your websites purpose and objectives is not only the ranking factor but also having a SEO strategy that actually produces results. This might sound funny, but if you read […]

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Add Value to Your Website with Website Usability

Have you ever gotten to a clumsy website and annoyed by it the very next second? You would never think again but leave the website for another. Plain boring websites are easily dumped by visitors. The result? Poor rankings, zero popularity and complete meltdown of your business. Website usability is one of the popular SEO […]

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Promote your Website wisely with Keyword Research

Keyword sets the foundation for everything internet. From making online search to developing online marketing strategies, keyword finds a place for itself everywhere. The popularity of your website is enhanced by choosing the right keywords that will match with the content included in the same. Proper keyword research analysis is performed the right way by […]

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How Businesses Benefit from SEO

The Benefits of Using SEO for Businesses Choose SEO to Attain Success for Your Business How Start-Ups Secure Triumph in the Market with SEO How Businesses Reach New Heights with SEO Advertising has become imperative in bringing success for businesses. This is in fact, the only way to communicate and spread awareness about the presence […]

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The Evolution of SEO Trends over the Years

Search Engine Optimisation which is popularly known as SEO has come a long way since its inception. Not many realised the impact SEO would have on their online presence or their business in general. Well, it all started with the dawn of the internet. This write up will give a clear picture about the evolution […]

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