SEO is truly one of the most effective marketing techniques online which can help bring more potential customers and boost your website traffic. Based on statistics, close to 3.5 billion searches are done on Google daily, with most of users depending on the first page results. This means that in order for a website to receive the most traffic, it must obtain a higher ranking. SEO Sydney experts offer these 5 tips to help boost your website traffic this year.
1. Google’s BERT Algorithm
Machine learning and natural language processing have been at the front line since the BERT algorithm was implemented by Google. Google bots are now able to provide relevant results because they can understand the user’s intent in every query. For example, typing ‘pizza’ on the search box will give data related to the dish, while typing ‘pizza services’ will give information on pizza parlors and restaurants. It is best to search target keywords and then look at the results first before creating content. This way, you can determine a keyword’s intent and then use it accordingly to optimise content.
2. Artificial Intelligence (AI)
Revolutionising industries has been a major contribution of AI technology, and this includes SEO. AI has resulted in a remarkable level of personalisation. In fact, AI is part of Google’s strategy in providing users with accurate results in their searches. Add to that, many companies are now providing AI-powered marketing solutions and products in order to gain competitive advantage.
3. Video Content for Marketing
The consumption of video content has increased significantly, bolstering Google’s YouTube to become the second most well-received search engine platform. This development is reason enough for businesses to consider video content creation as a marketing focal point. Make a YouTube channel, use target keywords to optimise the description and name, and then post videos on a regular basis. If you want to know the ideal keywords to optimise videos, try using the Autocomplete tool of Google.
4. Voice Search
The use of voice search on mobile devices is the preferred choice of million users worldwide. Because it is conversational, long-tail keywords can be used to create and optimise content. This is mainly used by people if they want immediate answers on some topics or to find local businesses. Don’t miss out on this growing trend and contact the nearest affordable SEO services for assistance.
5. Core Web Vitals
In 2020, Google said that it would use Core Web Vitals. This initiative would discover user experience with Loading, Visual Stability and Interactivity as main factors. In short, this effort is about increasing your website’s page speed. It was found that people stay on websites with fast loading speed. In order to achieve this, gauge how slow or fast your website is using significant page speed tools or you can stabilise it with the help of any local SEO services Sydney.
In 2021, try to increase your website traffic using these foolproof strategies. The best way to achieve these is to seek the help of the nearest professionals and experts and inquire about their SEO prices Sydney.